HOW TO WRITE A BUSINESS PLAN

 How to write a business plan 

1. Executive Summary 

-Business name ( eg globalpulse)

-Business description: A global news event platform providing real time, reliable, and diverse coverage of happenings around the world. The website will focus on delivering up to date, accurate news and unique perspectives on international politics, technology, culture, and more.

- Mission Statement:To inform and engage people by providing timely and insightful global news coverage.

-Business Goals: To become a leading source  for international news within 2 years by attracting a wide audience and monetizing through ads, subscription, and affiliate marketing .

2. Business objectives 

-Attract 100,000 monthly active users within the first 6months 

-Develop partnerships with news agencies and journalists from different countries.

-Launch a mobile app in Year 2 for more direct engagement.

-Establish a strong social media presence and garner 500,000 followers in the first year.

-Generate revenue of $50,000 per month by Year 3 through diversified income streams.

3.Market Research 

Target Audience 

-Global citizens between the ages of 18-45 who are interested in the world affairs, international trends, and diverse perspectives.

-Media professionals, educators , students and travelers 

- People interested in global business , culture and politics 

-MARKET NEED: is a growing demand for unbiased and comprehensive coverage of international news, especially from source outside traditional media conglomerates.

-COMPETITORS: BBC News, CCN international, Eyewitness news, and indipendent blogs like Global voices 

4. Revenue Model 

ADVERTISING : Google Adsense , banner ads, and sponsored posts from global brands.

-SUBSCRIPTION MODEL: Offer premium content for subscribers ( deep dive, exclusive etc )

-AFFILIATE MARKETING: Partner with travel, technology, and international product companies.

5.Content strategy 

- GLOBAL NEWS COVERAGE: Regular updates on politics, economy, technology, and culture.

-ORIGINAL REPORTING: Collaborate with freelancers and citizens journalists from different regions to provide fresh, on the ground perspectives

-MULTIMEDIA CONTENT: Videos, podcasts, and infographics to engage users.

-SEO & SOCIAL MEDIA: Optimize articles for search engines and actively share content on twitter, instagram, and Linkedln to drive traffic.

6. Marketing and Sales Strategies 

-SEARCH ENGINE OPTIMISATION ( SEO): Focus on international news keywords, long-tail SEO strategies, and topical authority in global affairs.

-SOCIAL MEDIA: Run engaging campaigns on twitter, Facebook, Instagram, YouTube (etc) to share breaking news, user generated content and community building initiatives. 

- EMAIL NEWSLETTER : offer weekly newsletter highlighting the most important new stories.

7. Operations Plan 

CONTENT TEAM: Hire a team of writers, editors,and fact checkers to produce high quality articles 

-TECH TEAM: Maintain website security, ensure a smooth user experience, and develop new features.

-SOCIAL MEDIA AND MARKETING: Create a dedicated team to manage social media channels , newsletter, and  outreach

-LEGAL & COMPLIANCE: Ensure all content meets legal standards for fair use, intellectual property, and GDPR compliance .

8. Financial Plan

STARTUP COSTS: A detailed breakdown of the cost launch the business 

-REVENUE STREAMS: How will your business make money?

- PROFIT AND LOSS PROJECTION: Estimate your income, expenses and profits for the first 1-3years .

Business plan by: Rabonda khwathani